Author: PharmaSignal News Desk

The deal made sense on paper At signing, the global deal thesis was tight. Clear rNPV logic, credible peak sales, realistic launch sequencing, and a partner narrative that aligned with portfolio strategy. Central BD and global commercial teams could defend every assumption. Management bought the story. Then the asset moved from global governance to affiliate execution. That is where most deal theses quietly die. Not because the asset failed clinically. Not because the contract was flawed. But because the value assumptions embedded in the deal were never translated into operating KPIs that affiliates could actually run. Handover is treated as…

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