Browsing: PharmaSignal Explainers

Local pricing autonomy rarely disappears overnight. It gets engineered out at deal sign-off. At signing, global price corridors are locked to close the transaction. Local tender dynamics, reference pricing spillovers, and access trade-offs are consciously deferred. The assumption is that affiliates will manage these later. What affiliates actually inherit post-handover is a fixed pricing logic they did not shape. Where pricing autonomy is really lost The loss of flexibility happens structurally, not accidentally. Once global corridors are agreed, every local pricing decision becomes constrained by spillover risk elsewhere in the portfolio. Discounts stop being commercial tools and turn into binary…

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The deal made sense on paper At signing, the global deal thesis was tight. Clear rNPV logic, credible peak sales, realistic launch sequencing, and a partner narrative that aligned with portfolio strategy. Central BD and global commercial teams could defend every assumption. Management bought the story. Then the asset moved from global governance to affiliate execution. That is where most deal theses quietly die. Not because the asset failed clinically. Not because the contract was flawed. But because the value assumptions embedded in the deal were never translated into operating KPIs that affiliates could actually run. Handover is treated as…

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In most licensing auctions, the cross-functional valuation model becomes the silent failure point that no one admits to, driving a predictable 15–30% valuation drift and forcing BD leads into late-stage renegotiations that damage board credibility. When assumptions fragment across Functions, your risk isn’t theoretical — it’s a direct 10–20% overpayment or a blown walk-away moment that follows you for years. Join the Weekly Pharma BD Signals newsletter for execution checklists and deal-room breakdowns.Where the Overpayment Drift Starts Valuation drift begins the moment Finance, MAx, CMC, and Regulatory each build their own spreadsheets. No one disputes the science — they dispute…

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The Hidden Premium Problem Mid-size pharma companies frequently walk into competitive licensing processes convinced they are bidding rationally, only to discover post-deal that they have paid 20–40% above what later data justified. The challenge is not lack of financial discipline—it is structural blind spots in competitive intelligence, internal incentive systems, and risk translation during accelerated auctions. Where the Auction Dynamics Break Down Shallow competitor reads: BD (Business Development) teams often extrapolate competitor interest from outdated pipeline benchmarks or broad strategic statements rather than active transaction patterns, therapeutic area build-out, or internal capacity constraints of rivals. Unvetted assumptions on global expansion…

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Intro: When “positive” data isn’t enough for price Teams celebrate a Phase 3 readout: primary endpoint met, safety clean, filing on track. But the mood changes once pricing and HTA teams start modelling. The comparator used in the pivotal trial doesn’t align with real-world standard of care in major markets. Suddenly the asset struggles to show incremental value. HTAs downgrade the evidence. Payers push for deep discounts. A program that looked “de-risked” hits a commercial wall. This is more common than people admit—especially in global programs trying to reconcile FDA expectations with EU access realities. Why this happens in real…

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